Experiential Marketing: A Practical Guide to Interactive Brand Experiences by Shaz Smilansky

Experiential Marketing: A Practical Guide to Interactive Brand Experiences



Download Experiential Marketing: A Practical Guide to Interactive Brand Experiences




Experiential Marketing: A Practical Guide to Interactive Brand Experiences Shaz Smilansky
Language: English
Page: 272
Format: pdf
ISBN: 0749452757, 9780749452759
Publisher: Kogan Page

Review

"Smilansky has been able to look across the Atlantic and Pacific for her case study material and draws on this very well.... nicely presented and clearly written." - Field Marketing

About the Author

Shaz Smilansky is Director and founder of the UK-based experiential marketing agency Blazinstar Marketing. Blazinstar provides high-end, face-to-face campaigns for clients such as Nestlé, O2, Calvin Klein, MasterCard, and many more.

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